Gluckstadt Madison Business Alliance

Why More Marketing Rarely Fixes a Strategy Problem

Wed, 01 Apr 2026 20:56:12 GMT

Why More Marketing Rarely Fixes a Strategy Problem

When business slows, the instinctive response is almost universal:

We need more marketing.

More posts. More ads. More campaigns. More activity.

It feels smart and safe. If people aren’t buying, the assumption is that not enough people are seeing the message. But in many cases, especially for small and mid-sized businesses, more marketing is not the solution . In fact, it often exacerbates the real problem.

The activity trap

Marketing activity creates motion, and motion feels productive. Posting consistently, boosting content, launching promotions, and more create the sense that something is being done.

But motion is not the same as momentum. Many businesses are already visible. They show up on social media. They run ads. Their names are familiar. Yet growth stalls, leads to a plateau, and pricing pressure increases. At that point, doubling down on activity rarely delivers better results.

That’s because the issue usually isn’t exposure. It’s clarity.

When marketing amplifies confusion

Marketing is an amplifier. It doesn’t fix problems. It magnifies them.

If your positioning is unclear, more marketing spreads that confusion further. If your message sounds like everyone else in your category, increased exposure only reinforces sameness. If customers don’t understand what makes you different or why they should choose you, more impressions won’t change their behavior.

That’s why businesses often hear frustrating feedback like:

“I didn’t realize you did that.”

“I didn’t know you specialized in that.”

“I thought you were similar to [competitor].”

Those are not marketing execution problems. They are strategy problems.

The difference between activity and strategy

Strategy is often misunderstood. It’s not a list of tactics or a marketing calendar. It’s not goals or growth targets. Strategy is a necessity.

It requires deciding:

Who you are for

What you are known for

What you will intentionally not do

Without those choices, marketing becomes a collection of disconnected efforts. The business stays busy but fails to build recognition, trust, or preference. You can be excellent at what you do and still struggle if the market doesn’t clearly understand your value or remember you when a decision is made.

Why “more” feels safe

One reason businesses default to more marketing is that it feels safer than making strategic decisions. Choosing a position means narrowing focus. It means saying no to certain customers, services, or opportunities. It means risking short-term discomfort for long-term clarity. More activity, on the other hand, feels harmless. It doesn’t require trade-offs. It doesn’t force difficult conversations. And it gives the appearance of progress, even when results don’t improve. Unfortunately, comfort rarely leads to competitive advantage.

What actually works

Before increasing marketing spend or output, successful businesses pause and ask better questions:

Do customers clearly understand what problem we solve?

Are we meaningfully different from alternatives?

Do people remember us for a specific reason?

Are we easy to choose, trust, and buy from?

When those questions are answered honestly, marketing becomes far more effective, even at lower volumes. Clear positioning makes every dollar, post, and conversation work harder.

Less noise. More clarity.

The most resilient businesses don’t win by shouting louder. They win by being clearer.

They know who they serve. They know what they stand for. And they show up consistently in the moments that matter most to their customers.

In those cases, marketing stops being a desperate attempt to generate attention and becomes a system for reinforcing trust and recognition over time.

So before asking, “How can we market more?” consider asking a better question: “Are we clear enough to be chosen?” Often, the right answer isn’t more marketing. It's a better strategy.

Need Help?
Are you not sure you have the right strategy or have questions? The team at Pinnacle Public Relations is here to help. We offer a FREE consultation that could be the most valuable hour spent on your business. We build strategies for winning brands.

Before investing in ads or making uncertain expenditures, talk to us. Visit Pinnacle Public Relations: www.pinnaclepublicrelations.com or call our local office at (769) 300-1460.

About the Author

In 2020, Horlock was named a contributing writer for Entrepreneur Magazine and is featured in national media such as USA Today, Yahoo! Finance, Schwab Network, San Francisco Examiner, and on the Nasdaq. Horlock launched Pinnacle Public Relations in 2022, working with brands in tech, fin-tech, healthcare, financial services, and startups. In 2023, Horlock co-founded and launched the Bourbon and Business Podcast©, available on Spotify, Apple Podcasts, iHeartRadio, Amazon Music, and multiple additional platforms. Horlock is also writing his first book, "The Lies Brands Tell Themselves, and the Truths That Set Them Free©,” releasing in 2026.

Stadt Scramble Golf Tournament returns to Lake Caroline on May 1

Sun, 15 Mar 2026 11:36:25 GMT

Enjoy a great day of golf while supporting the Gluckstadt Police Department.

The Gluckstadt Madison Business Alliance is excited to host the Fourth Annual Stadt Scramble Golf Tournament on Friday, May 1, 2026 at Lake Caroline Golf Club in Gluckstadt.

This popular community event brings together local businesses, community leaders, and golf enthusiasts for a fun day on the course while raising money for a great cause. Over the past three years, the Stadt Scramble has raised $23,000 for the Gluckstadt Police Department , helping support the officers who serve and protect our growing city.

The tournament features a four-person scramble format, making it perfect for golfers of all skill levels. Players will enjoy lunch, time on the course, prizes, hospitality tents hosted by local businesses, and a post-tournament 19th Hole gathering.

In addition to the golf tournament, the Business Alliance will host an Online Silent Auction during tournament week , giving community members another way to participate and support the Gluckstadt Police Department.

Local businesses and individuals can get involved by:

Registering a team
Sponsoring the tournament
Hosting a hospitality tent on the course
Donating prizes or silent auction items

To learn more about the Stadt Scramble or to register a team, visit www.gluckstadtba.com/events or contact Elizabeth Tyler at elizabeth@gluckstadtba.com .

Join us for a great day of golf while supporting the Gluckstadt community!

About the Gluckstadt Madison Business Alliance
The Gluckstadt Madison Business Alliance works to grow business and strengthen community by connecting local businesses, supporting economic development, and hosting events that bring the community together. To join go to gluckstadtba.com/join-us-today

How to Become the Best Known in 2026

Thu, 22 Jan 2026 23:31:53 GMT

Why the best business doesn’t always win, but the best known often does

When a business struggles, people notice. A once-busy parking lot becomes quiet. A familiar sign feels uncertain. And the question inevitably follows: What happened?

The uncomfortable truth is this: most businesses that fail weren’t bad businesses. They didn’t suddenly forget how to serve customers. More often, they were slowly overtaken by forces that are easy to underestimate and difficult to see until it’s too late.

In 2026, one reality is becoming clear: being good is no longer enough. Being visible is no longer enough. To survive and grow, businesses must become the best known in their space.

Why good businesses lose

Business failure is rarely caused by a single mistake. Instead, it’s usually a stack of pressures building quietly over time.

Cash flow tightens as costs rise faster than pricing. Demand shifts as customer expectations change. Competition intensifies, not just from direct competitors, but from substitutes, new entrants, and buyers with more choices and leverage than ever before. Add in high fixed costs and thin margins, and even well-run companies can find themselves vulnerable.

One of the most overlooked contributors is a lack of clear positioning. Many businesses try to appeal to everyone, match their competitors, and compete on price, all believing excellence alone will protect them. It won’t.

You can be excellent and still be replaceable.

Visibility is not the same as being known

Many businesses assume that marketing activity equals market presence. They post on social media. They run ads. They stay “busy.”

Yet they still hear comments like, “I didn’t know you did that,” or “I didn’t realize you specialized in that.”

That’s because being known is not about being seen. It’s about being remembered in the moments that matter.

The best-known businesses are the ones that:

Come to mind first when a need arises
Feel safe and trustworthy to choose
Are easy to understand and easy to buy from

If customers don’t think of you when the decision is being made, they can’t choose you, no matter how good you are.

What strategy really is (and isn’t)

A major reason businesses struggle to become best known is confusion around strategy.

Strategy is not goals. It is not tactics. It is not doing more things faster.

True strategy is about choice.

It means deciding who you are for, and who you are not. It requires trade-offs. It demands consistency over time. Without those choices, businesses drift toward sameness, where competition becomes a race to the bottom on price and convenience.

If your business sounds like everyone else in your category, the market treats you like everyone else.

Becoming the best known: a practical framework

Becoming the best known is not about a single campaign or viral moment. It’s a system built intentionally over time. The most resilient businesses follow a few core principles:

Choose your arena. Define the customer, problem, or niche you are committed to serving.
Claim a clear position. Give people a simple, memorable reason to remember you.
Build proof. Trust is earned through results, reviews, and real outcomes—not claims.
Develop recall. Be associated with the situations where customers need you most.
Prioritize distribution. Partnerships, speaking, community leadership, and relationships often outperform ads alone.
Stay consistent. Familiarity builds confidence. Confidence drives choice.

The path forward

In 2026, the market will continue to reward clarity over noise, trust over volume, and strategy over activity.

The best business doesn’t automatically win. The best-known business does.

And the good news is this: becoming best known isn’t luck. It’s leadership. It’s focus, and it’s a decision every business (large or small) can start making today.

Before investing in ads or making uncertain expenditures, talk to us. Visit Pinnacle Public Relations :www.pinnaclepublicrelations.com or call our local office at (769) 300-1460.

About the Author

In 2020, Horlock was named a contributing writer for Entrepreneur Magazine and is featured in national media such as USA Today, Yahoo! Finance, San Francisco Examiner, and on the Nasdaq. Horlock launched Pinnacle Public Relations in 2022, working with brands in tech, fin-tech, healthcare, financial services, and startups. In 2023, Horlock co-founded and launched the Bourbon and Business Podcast©, available on Spotify, Apple Podcasts, iHeartRadio, Amazon Music, and multiple additional platforms. Horlock is also writing his first book, "The Lies Brands Tell Themselves, and the Truths That Set Them Free©,” releasing in 2026.

Mayor's Prayer Breakfast - Tuesday, November 4th

Wed, 22 Oct 2025 11:23:41 GMT

Join us as we gather for prayer and inspiration

Start your morning with inspiration and community at the Mayor’s Prayer Breakfast , happening Tuesday, November 4th at Vertical Church . This cherished annual event brings together local leaders, business professionals, and residents to unite in prayer for our city, first responders, schools, businesses, and families.

We’re honored to welcome Miss Mississippi, Anna Leah Jolly , as our guest speaker. In addition, seven local ministers will lead us in prayer for different areas of our community — a powerful reminder of the unity and faith that make Gluckstadt such a special place to live and work.

Whether you’re a longtime resident or new to the area, we invite you to be part of this meaningful morning of encouragement, connection, and hope.

Tickets are $25 and registration is required.

Reserve your seat today at https://www.ectownusa.net/members/evr/reg_event.php?evid=6679131&orgcode=GMBA#GluckstadtBA

Unwind - A Night for Ladies

Mon, 25 Aug 2025 16:52:35 GMT

Don't Miss Out!

Unwind – A Night for the Ladies!

Mark your calendars for Tuesday, September 23rd at Bridlewood because Unwind – Ladies Night Out is back and better than ever!

This is more than just an event—it’s an evening designed for women in our community to relax, connect, and enjoy a night of fun together.

What to Expect

Food Tasting: Savor delicious samples from some of our favorite local restaurants.
Fashion Show: Enjoy the latest trends in men’s, women’s, and children’s fashion, showcased by local boutiques.
Shopping & Showcases: Browse unique items from local vendors and discover new businesses right here in our community.
Fabulous Door Prizes: Each guest ticket is your chance to win exciting prizes throughout the night!

Early Bird Tickets

Don’t wait— Early Bird Tickets are just $20 and available now! Tickets include entry into the event, food samples, and access to all the evening’s festivities. Grab yours early before the price goes up!

�� Click here to purchase your ticket

Why You Should Join Us

Unwind is the perfect chance to treat yourself. Whether you come with your best friends, coworkers, or family, this is a night you won’t want to miss. Not only will you enjoy food, fashion, and fun, but you’ll also be supporting local businesses and helping our community thrive.

So gather your girlfriends, grab your tickets, and get ready to Unwind with us on September 23rd!

Small Businesses Waste $20,000 + Every Year

Sun, 27 Apr 2025 19:19:37 GMT

Are You One of Them?

Every successful endeavor, whether on the field or in business, begins with a solid strategy. The NFL draft we're watching this weekend is a perfect example. Every team has spent months crafting its approach to selecting the right players, trading picks, and filling key positions. Their decisions aren't haphazard; they're guided by hours of research, analysis, and a deep understanding of their goals.

Now, think about your favorite college football team. They create a strategy for every game, breaking down plays, evaluating opponents, and assigning roles. Even your child's t-ball or swim coach navigates each match or meet with a tactical plan. And who can forget the Girl Scouts? Their cookie sales strategy is a model of precision and effectiveness.

Yet, despite so many examples of the power of strategy, it's surprising how many businesses operate without one. No, I don't mean a plan for running ads, posting on social media, or sprucing up your office space. I mean a comprehensive, customer-focused strategy that drives growth, efficiency, and long-term success.

Without that, businesses risk wasting resources, time, and dollars. How much? Small businesses in the U.S. with 1-4 employees waste an estimated $20,000 annually on their marketing budgets alone. Now ask yourself, how much of your spending can you confidently say is driving the results you need?

A Lack of Strategy = Wasted Resources

Here's where dollars often disappear when businesses operate without a real strategy:

1. Reaching the Wrong Audience

Many businesses pour their budgets into campaigns with the broadest reach possible. The result? They miss their ideal customers. Bigger isn't always better. Spending a little extra to reach fewer, well-targeted individuals who match the profile of your ideal customer will yield far greater results.

2. Following the Wrong Example

No two businesses are the same. Yet, it's common to see business owners mimic what their neighbors are doing. Maybe you noticed the shop down the street running Facebook ads or placing prominent outdoor signage. But what works for them may not work for you, especially if your industries, goals, and customer bases differ. Avoid comparing apples to oranges. Instead, develop a plan tailored to your unique needs.

3. Ineffective Messaging

You've chosen the right channel, and your ad reaches your target audience; that's half the battle. But if your messaging is too generic, forgettable, or uninspired, you lose the chance to connect. Worse, it risks leaving a negative impression. Effective messaging takes more than creativity; it requires a deep understanding of the emotional triggers and values that matter to your audience.

4. No Call to Action (Or the Wrong One)

This might be the costliest mistake of all. You've attracted attention and created interest—but now what? Without a clear, compelling call to action that directs your audience and motivates them, even the most brilliant campaign can fall flat. Make it easy for your customers to take the next step and ensure that this step is intentional and impactful.

The Customer-Centric Advantage

The most successful businesses place their customers at the core of everything they do. Strategy starts with understanding:

Get to Know Your Customers: Who are they? What do they value? What challenges do they face that your product or service can solve? Conduct surveys, gather feedback, and study your customer data.
Craft Customer-Centric Strategies: Use these insights to tailor your offerings, messaging, and approach. Stop trying to be everything to everyone—instead, aim to connect deeply with the segments that matter.
Align Goals with Execution: Every tactic you employ should ladder back to your ultimate business goals. Your strategies guide this alignment, ensuring every dollar and effort makes an impact.

Through this customer-first approach, your business will grow, and you'll also foster loyalty, trust, and engagement over the long term.

Take Control of Your Strategy

Here's a scenario to consider. Imagine sitting down and reviewing your marketing spending from last year. What if, upon reflection, you realized a significant chunk of your budget went to efforts that didn't drive results? That reality might be tough to swallow, but it's not uncommon. The good news is that it's never too late to change.

Ask yourself:

Am I consistently reaching, engaging, and converting my target audience?
Do I truly understand what drives my customers' purchasing decisions?
Is every dollar of my marketing budget tied to a strategic plan?
Do I have data to support my decisions, or am I guessing?

If these questions reveal gaps, it's time to prioritize strategy. It's time to put your customers at the center of your efforts and focus on what will actually drive sustainable growth.

Real Growth Requires Strategy

Think back to the examples that opened this article. Whether players are being drafted, coaches plan game plays, or Girl Scouts learn the art of door-to-door sales, every success story begins with a strategy. Shouldn't your business benefit from the same approach?

Strategy first . Strategy always .

The bottom line? Growth and efficiency happen when businesses understand their customers and craft strategies that serve them best. Eliminate waste, target the right audience, and master messaging that converts. Then, watch as your marketing efforts and overall business results transform.

It all starts with one decision.

Need Help?

Before investing in ads or making uncertain expenditures, talk to us. Visit Edit Media Consulting: https://www.editmediaconsulting.com/ or call our local office at (769) 300-1460.

____________________________________________________________________________

About the Author

In 2021, Horlock was named a contributing writer for Entrepreneur Magazine and is featured in national media such as USA Today, Yahoo! Finance, San Francisco Examiner, and TechTimes. Horlock launched Pinnacle Public Relations in 2022, working with brands in tech, fin-tech, healthcare, financial services, and startups. In 2023, Horlock co-founded and launched the Bourbon and Business Podcast©, available on Spotify, Apple Podcasts, iHeartRadio, Amazon Music, and multiple additional platforms. Horlock is also writing his first book, "The Lies Brands Tell Themselves, and the Truths That Set Them Free©."

____________________________________________________________________________

Edit Media Consulting launched in early 2022, and founder Alexandra Shockey has grown the agency with locations in Memphis, Nashville, Oxford, and now Jackson. Shockey launched Edit Media after nearly ten years of experience at FedEx, where she managed the Global Social Media and Media Relations teams.

Her extensive storytelling experience has garnered national awards and recognition in the social media industry, with story coverage in the Financial Times, Wall Street Journal, The New York Times, Bloomberg, Forbes, Wired, and all major broadcast networks. Shockey has more than two decades of media experience, during which she has led marketing campaigns from business launches to product launches to global marketing initiatives. Adam Horlock and Alexandra Shockey officially merged Pinnacle Public Relations into Edit Media in January 2024.

Businesses Waste $20,000+ Every Year. Are You One of Them Every successful endeavor, whether on the field or in business, begins with a solid strategy. The NFL draft we're watching this weekend is a perfect example. Every team has spent months crafting its approach to selecting the right players, trading picks, and filling key positions. Their decisions aren't haphazard; they're guided by hours of research, analysis, and a deep understanding of their goals.

Stadt Scramble

Mon, 31 Mar 2025 00:06:34 GMT

Get Ready to Tee off at the 2025 Stadt Scramble!

The countdown is on for one of Gluckstadt’s favorite spring traditions — the Stadt Scramble Golf Tournament is coming up on Friday, May 2nd at Lake Caroline Golf Club ! Gather your team, grab your clubs, and prepare for a fun-filled day of friendly competition, great food, and community spirit.

This isn’t just about golf — it’s about giving back. A portion of the proceeds will benefit the Gluckstadt Police Department , helping support those who serve and protect our city.

Spots fill up fast, so don’t wait — sign up today and be part of something great! Sponsorship opportunities are also available for businesses looking to get in front of a vibrant, local audience.

Let’s swing into spring together — see you on the green!

Sign up here: https://mms.gluckstadtba.com/members/form.php?orgcode=GMBA&fid=1590723

The Power of Customer Research in Shaping Profitability

Thu, 12 Dec 2024 12:54:34 GMT

Customer research is not just another box to tick—it drives business profitability and long-term success. Yet, many companies fail to view it as a priority. Even though most businesses claim to be "customer first," they are not actually taking steps to be "customer first." A shocking 42% of businesses do not collect customer data.

Those who ignore or underfund customer research often suffer from misaligned brand perceptions and waning customer loyalty. The data does not lie—80% of customers admit they're more likely to switch brands after just one bad experience.

Conversely, companies that take a customer-centric approach—relying on research and real-time data to guide their strategies—are 60% more profitable than their competitors. How does customer research bridge the gap between user experience (UX) and profitability?

The Unmatched Value of a Customer-Centric Approach

User experience (UX) is more than a trendy buzzword—it's the foundation of a business's success. It's the secret behind high-performing products, superior customer satisfaction, and improved retention. UX is not just about ease of use; it's about delivering intuitive, seamless experiences at every touchpoint of the user journey.

Businesses that understand their customers and prioritize their needs see tangible benefits, such as:

1. Stronger brand loyalty: Customers who feel heard and valued stick around. Positive experiences foster long-term relationships.

2. Improved retention and adoption: A product or service designed with user feedback at its core eliminates unnecessary friction, making the decision to stay or switch easy for customers.

3. Higher ROI: Optimizing products based on actual user behavior allows businesses to focus on what matters most, enhancing satisfaction and boosting profitability.

The question isn't "Should I invest in customer research?" It's "Can my business succeed without it?"

The Cost of Neglecting Customer Research

Without adequate customer research, businesses operate blindly. They rely on guesswork rather than data, a costly mistake in today's competitive marketplace.

Misaligned Brand Perception

Failing to align offerings with customer needs results in a disconnect that can tarnish your brand reputation. Customers no longer tolerate subpar experiences, and brands that miss the mark quickly lose their standing.

Decreased Customer Loyalty

One negative experience is often enough for customers to switch to a competitor. Without robust research to predict and prevent pain points in the user experience, even small hurdles can have a significant impact.

Slower Growth

Businesses that ignore research lack the agility to pivot and solve the most pressing issues. By leveraging customer insights, teams can identify innovative opportunities, address problems preemptively, and even explore new growth pathways.

The ROI of UX Research

Investing in UX research isn't just a "nice-to-have." It's measurable. Here's how customer research maximizes ROI for businesses.

Optimized Engagement

Tracking user interactions provides valuable insight into engagement patterns. By leveraging this data, you can optimize experiences, ensuring your offerings stay relevant and valuable to your audience.

Enhanced Profitability

Every friction point eliminated through research improves satisfaction and streamlines the user experience. The result? Higher product adoption and fewer customer attrition rates, leading directly to increased revenue.

Real-Time Adjustments

Agile businesses prioritizing customer feedback react faster, keeping their strategies ahead of the curve and minimizing missteps.

The Future is Customer-Driven

Organizations that put their customers at the center of their strategies are better equipped to adapt, innovate, and succeed in today's fast-changing environment. Focusing on user experience through consistent research is no longer optional—it's the new baseline for businesses that want to survive and thrive.

The good news? Implementing customer research doesn't have to be complicated. With the right tools and mindset, any business can reap the rewards of a customer-centric approach. Start small. Start today. But most importantly, start using customer research to unlock the potential for profitability that you've yet to discover.

Looking to enhance your user experience? Follow proven strategies for data-driven decision-making and empower your business to make the bold, informed moves your customers deserve.

Need Help?

making uncertain expenditures, talk to us. Visit Edit Media Consulting:

https://www.editmediaconsulting.com/ or call our local office at (769) 300-1460.

__________________________________________________________________________________________________________________________________

About the Author

Hours to Hell and Back". Horlock has also worked with Food Network and celebrity chef Robert Irvine in the "Kitchen Impossible" series. In 2021, Horlock was named a contributing writer for Entrepreneur Magazine and is featured in national media such as USA Today, Yahoo! Finance, San Francisco Examiner, and TechTimes. Horlock launched Pinnacle Public Relations in 2022, working with brands in tech, fin-tech, healthcare, financial services, and startups. In 2023, Horlock co-founded and launched the Bourbon and Business Podcast©, available on Spotify, Apple Podcasts, iHeartRadio, Amazon Music, and multiple additional platforms. Horlock is also writing his first book, "The Lies Brands Tell Themselves, and the Truths That Set Them Free©."

___________________________________________________________________________________________________________________________________

Edit Media Consulting launched in early 2022, and founder Alexandra Shockey has grown the agency with locations in Memphis, Nashville, Oxford, and now Jackson. Since the agency's formation, Shockey has grown the operation to serve clients across the US, primarily focusing on helping small- and medium-sized businesses succeed. Shockey launched Edit Media after nearly ten years of experience at FedEx, where she managed the Global Social Media and Media Relations teams. Her extensive storytelling experience has garnered national awards and recognition in the social media industry, with story coverage in the Financial Times, Wall Street Journal, The New York Times, Bloomberg, Forbes, Wired, and all major broadcast networks. Shockey has more than two decades of media experience in which she has led marketing campaigns from

business launches to product launches to global marketing initiatives. Adam Horlock and Alexandra Shockey officially merged Pinnacle Public Relations into Edit Media in January 2024.

Rising Stars - Top 10 Under 40

Tue, 19 Nov 2024 14:00:16 GMT

Gluckstadt Madison Business Alliance Now Accepting Nominations for "Rising Stars: Top 10 Under 40" Awards

FOR IMMEDIATE RELEASE

Gluckstadt, MS— 11.19.2024— Gluckstadt Madison Business Alliance is proud to announce the opening of nominations for the prestigious Rising Stars: Top 10 Under 40 Awards , recognizing young professionals who are making significant impacts in their fields and communities.

This annual celebration honors individuals under the age of 40 who exemplify innovation, leadership, and dedication in their professional lives while contributing meaningfully to their industries and the greater community.

Who Can Be Nominated?
The Rising Stars awards are open to individuals across all professional fields, including but not limited to business, education, healthcare, technology, nonprofit, and the arts. We are looking for young professionals who:

Demonstrate exceptional achievements and leadership in their field.
Inspire others through their passion and commitment.
Actively contribute to their community in meaningful ways.

How to Submit a Nomination
Nominations are open from 11.19.2024 to 11.29.2024. To nominate a Rising Star, simply fill out the nomination form available on our website at https://mms.gluckstadtba.com/members/form.php?orgcode=GMBA&fid=1543065 should include the nominee’s name, age, professional achievements, and a brief explanation of why they are deserving of this honor.

Why Nominate?
“This program highlights the incredible talent and dedication of the next generation of leaders,” said Elizabeth Tyler, Executive Director. “By recognizing these individuals, we aim to inspire others and showcase the remarkable contributions young professionals are making in our community.”

Don’t miss the chance to spotlight a deserving young professional! Submit your nomination today and help us honor the Rising Stars shaping our future.

For more information, please visit gluckstadtba.com or contact Elizabeth@gluckstadtba.com.

For More Information Contact:
Elizabeth Tyler
Executive Director
601-218-2054
elizabeth@gluckstadtba.com

Small Business Season

Fri, 01 Nov 2024 20:50:01 GMT

It's the Most Wonderful Time of the Year - Small Business Season

What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories, they probably revolve around your favorite winter activity, meeting up with loved ones at a beloved restaurant, drinking a decadent hot beverage (from the place that has the very best coffee/cocoa and desserts), marveling at the businesses decorated in holiday lights, and shopping at your favorite store where you can always find that perfect something. And one of the things that makes it all so special are the traditions you’ve created at those places with the people who mean the most to you.

The memory of those beautiful moments is what’s behind SmallBusiness Season!

From November 1st to December 31st, we're celebrating the heart and soul of our community–our small businesses. These entrepreneurs pour their passion and creativity into their shops, restaurants, and services, making our area unique and vibrant. Small Business Season isn't just about buying things. It's about making a conscious choice to support the dreams and livelihoods of our friends, neighbors, and fellow community members. Every purchase you make at a small business has a ripple effect, helping to create jobs, boosting the local economy, and fostering a sense of connection.This holiday season, get ready to explore the many gems here in town! And since we’re all about making holiday memories, you’ll want to keep an eye out for some of our special events. This Small Business Season we hope you’ll:

Discover unique gifts and one-of-a-kind treasures at our local boutiques, craft fairs, and artisan markets.
Treat yourself (and your loved ones) by indulging in delicious meals at family-owned restaurants (after all, who wants to cook after a busy day?),
Book a relaxing spa treatment at a local salon, or sign up for a fun workshop at one of our businesses (check out our calendar to learn more).
Share your favorite small businesses on social media, leave positive reviews, and tell everyone about the amazing experiences you've had and the holiday traditions you’re making.

Remember, every dollar you spend at a small business makes a difference. Let's show our appreciation and support for the hardworking entrepreneurs who help our community thrive! Join us in celebrating small. Timeless treasures and cherished memories are just around the corner—shop local!

P.S. If you're a small business owner, reach out and let us know how we can help you spread the word about your business this season!

Stop Thinking You Do Not Have a Marketing Budget

Thu, 24 Oct 2024 00:29:28 GMT

Unfortunately, too many businesses believe they have no budget for marketing, don't believe it would help, or assume that having a good location or the right employees is a better option than marketing. Furthermore, too many think marketing and advertising are the same thing. This thinking contains multiple mistakes that will snowball into terrible outcomes for their revenue. True marketing is built through a comprehensive strategy encompassing various aspects, including messaging, market research, customer relationship management, sales strategy, and brand management.

Built by the right strategy, a true campaign of messaging and a sales-funnel marketing approach is always a better, more sustainable, and most proven path to growth. Unlike other business investments that may yield immediate returns but fizzle out over time, a well-executed marketing strategy can continue to bring in new customers and revenue for years to come. Simply put, turnover rates have never been higher. Good locations can change after a few years. However, a solid strategy that develops a true go-to-market plan will continuously lead new and existing customers into your business.

The Real Cost of Doing Nothing

Many businesses fall into the trap of either assuming they have no budget at all for marketing, don't know where to make the right spends, or have too much of their revenue tied up in inventory, payroll, receivables, ads, or a lease. Businesses that spend money on advertising mistakenly believe that is a strategy. They invest in social media ads, school sponsorships, and even billboards without understanding whether these decisions are effective or if they resonate with their target audience. This approach leads to wasted resources and missed growth opportunities.

Why is this the wrong approach?

First, overhead. When monthly revenue is spent on a pricey lease, too much inventory, or payroll, there is no room for investment in the business. Like your retirement accounts, your business needs constant investment. Without a clear plan to continuously build customer awareness, people will drive by your location, not purchase your overstocked inventory, or add enough to the bottom line to justify a hefty payroll. Too many fall into

this trap of buying or hiring more, thinking that is the solution for growth. In reality, it

prohibits growth.

Second, being unsure of what it takes to build awareness, make the business unique, and continuously funnel new and existing customers into the business. This is the most critical part of opening and maintaining a business, even before hiring a CPA or attorney, picking a location, or hiring. Without a true plan to build awareness for the business, sales and profit cannot be sustained, and plenty of competitors will step in front of you, taking the attention away from your business. Without any mechanism for driving awareness and no unique differentiator for your business, your potential audience will go where they always have gone for similar products and services and not consider your

offerings.

Third, not taking awareness and building it into consideration, purchase, and continued loyalty. Your customer base should be your best sales force, not just your current or future employees. Without a process to ensure your customer base is your advocate and sales force, customers may overlook your business for other options. Investing in this process correctly is the most important decision you will ever make for your business, and it shows your customers that they are not just buyers, but integral to the success of your business.

Stop Thinking It Is Spending - It is Investing With True, Measurable ROI

If any of the points outlined above sound like your business's current approach, it's time for a change. Instead of viewing marketing as 'mere spending on ads,' start seeing it as an investment in a comprehensive, strategic marketing approach. This involves analyzing the cost-effectiveness of various channels, understanding your audience deeply, and continuously adapting to new shifts. This strategic approach will give you the confidence that your marketing efforts are not just expenses, but investments with a measurable return. Stop thinking you don't have a marketing budget. Instead, think about allocating your resources better to yield higher returns. Strategic investment in a true go-to-market plan is not just an option but a necessity for sustainable growth.

Need Help?

Are you not sure you have the right strategy or have questions? The team at Edit Media is here to help. We offer a FREE consultation that could be the most valuable hour spent on your business. We build strategies for winning brands. Before investing in ads or making uncertain expenditures, talk to us.

Visit Edit Media Consulting: https://www.editmediaconsulting.com/ or call our local office

at (769) 300-1460.

About the Author

Adam Horlock has over 15 years of experience in media relations and operational leadership. Horlock has served in management and executive capacities, opening new offices for both the commercial foodservice and coworking office space industries. Additionally, Horlock has worked with FOX and Gordon Ramsay Productions and has multiple national television appearances with Ramsay on FOX and Ramsay's series "24 Hours to Hell and Back". Horlock has also worked with Food Network and celebrity chef Robert Irvine in the "Kitchen Impossible" series. In 2021, Horlock was named a contributing writer for Entrepreneur Magazine and is featured in national media such as USA Today, Yahoo! Finance, San Francisco Examiner, and TechTimes. Horlock launched Pinnacle Public Relations in 2022, working with brands in tech, fin-tech, healthcare, financial

services, and startups. In 2023, Horlock co-founded and launched the Bourbon and Business Podcast©, available on Spotify, Apple Podcasts, iHeartRadio, Amazon Music, and multiple additional platforms. Horlock is also writing his first book, "The Lies Brands Tell Themselves, and

the Truths That Set Them Free©."

About Edit Media Consulting

January 2024.

Stop Believing "Build It and They Will Come" is the Only Requirement for Your Business

Thu, 10 Oct 2024 12:19:13 GMT

In a recent EDGE group meeting (if you have not tried an EDGE group with the Alliance, you are missing out!), our conversation led to how the Alliance helps businesses throughout Gluckstadt and Madison and how many free opportunities for business owners to promote their businesses are missed. Unfortunately, too many business owners in our area do not take advantage of even free opportunities, from ribbon cuttings to networking events to online and social media promos for their businesses.

What's worse, we continue to hear about and speak with business owners who do not have a strategy for their business. Sure, some have a business plan (mostly to secure a loan), but not much after that. For instance, they have no real go-to-market strategy, zero funnel strategy, no thoughts on how to market their business effectively, and zero plans to use any existing customer base to build loyalty for attracting new customers.

This perception that we all need a good location, a good website (sometimes), and some posts on social media will be enough to bring people to us. Unfortunately, this belief is a dangerous illusion that too many in our area have embraced. The notion that simply opening a business in a prime location—be it Gluckstadt Road, Highway 463, or Highland Colony Parkway—is enough to guarantee success is a significant oversight. The reality is that traffic count alone does not translate to revenue and profit.

The Location Myth

Many new business owners mistakenly believe that a high-traffic location will automatically lead to a profitable venture. However, the assumption that visibility alone will drive customers through the door is flawed. While location is important, it is not a substitute for a well-planned go-to-market strategy.

Traffic ≠ Revenue

Why is this a problem? The belief that location equals success often leads to complacency. Without a proactive approach to marketing and customer engagement, even the busiest locations can become quiet spots. Customers have more choices than ever before and need a compelling reason to choose your business over the competition.

Even if your business does not rely on a public-facing storefront, such as a law office, CPA firm, or other professional services, location alone still does not solve the problem. A good website does not solve the problem. If there is no strategy, you have no idea what problems your core customer base has and how you can best be a solution. From a coffee shop to a lobbying firm to a medical clinic, we have all watched as many have opened and closed, most for these reasons.

The Importance of a Real Plan

Starting a business often involves creating a business plan to secure funding. While this plan may include a marketing strategy, it is usually not comprehensive enough to sustain long-term success. A complete marketing plan, which goes beyond mere advertising, is essential. Another common misperception is that marketing is advertising or buying ads that solves the problem. How do you know an ad will work if you have no strategy?

Starting Components of a Comprehensive Strategy

Communications and Messaging :

● Define your brand voice and key messages.

● Establish consistent and engaging communication with your audience.

Marketing :

● Identify your target market and build a go-to-market strategy

● Develop campaigns that resonate with your audience's needs and problems.

Advertising :

● Select the proper channels for your ads.

● Monitor and adjust campaigns for maximum ROI.

The Reluctance to Be the Public Face

Another prevalent issue is that many business owners do not want to be the public face of their business. Avoiding public engagement can be detrimental, whether it's shyness or a lack of confidence. Participating in free events, like ribbon cuttings, is an easy way to gain visibility and build community connections.

The Red Flag of Missed Opportunities

Failing to take advantage of free promotional opportunities indicates either a lack of strategy or the neglect of an existing one. You don't have to be the face of your business, but your brand must be visible. Competitors with well-developed brands are more likely to be top-of-mind when customers make purchasing decisions. A strong brand presence can set you apart in a crowded market.

Need Help?

_________________________________________________________________________________________________________________________________________

About the Author

____________________________________________________________________________________________________________________________________________

Unwind! Ladies Night Out

Sat, 31 Aug 2024 12:02:39 GMT

Calling all ladies!!

Ladies, it’s time to treat yourself! Join us for Unwind! Ladies Night Out—an evening dedicated to fun, fashion, and flavors.

This special night will feature exclusive Fashions, where you'll get a sneak peek at the latest trends, perfect for updating your wardrobe.

But that’s not all! Indulge your taste buds with our "Taste of Gluckstadt" experience, offering delicious samples from some of the best local restaurants. It’s the perfect opportunity to discover new favorite spots while enjoying the company of friends.

Whether you're looking to escape the daily grind, catch up with friends, or simply enjoy some well-deserved "me-time," this event has it all. Sip on cocktails, savor local flavors, and take part in exciting activities that will leave you feeling refreshed and recharged. Don’t miss out on this glamorous night designed just for you. Gather your girlfriends and let’s make it a night to remember!

Date: Thursday, September 26

Time: 5:30 - 8:00

Location: Bridlewood Madison

Reserve your spot today - tickets are only $25

Use the QR code below or click here to reserve your spot: https://mms.gluckstadtba.com/members/evr/reg_event.php?evid=5829841&orgcode=GMBA&_ga=2.51157289.143439538.1725023460-920140509.1722452475

Staycation Passport!

Thu, 11 Jul 2024 11:33:01 GMT

Discover Local Gems with the Staycation Passport!

Are you ready to explore the hidden treasures in your own backyard? The Staycation Passport is your ultimate guide to discovering and supporting local businesses while enjoying a unique and memorable staycation.

Why Participate in the Staycation Passport?

Support Local Businesses: By using the Staycation Passport, you’re directly contributing to the growth and success of local small businesses. Each visit helps sustain the vibrant and diverse community we love.

Discover Hidden Gems: Unearth unique and lesser-known spots that you might have overlooked. The Staycation Passport is packed with recommendations for local favorites, ensuring you have an unforgettable adventure right in your hometown.

Create Lasting Memories: Whether you’re planning a solo adventure, a romantic getaway, or a fun-filled family outing, the Staycation Passport provides endless opportunities to create cherished memories without the need for long-distance travel.

How Does It Work?

Get Your Staycation Passport: When you shop at any participating location be sure to pick up you Passport.
Explore and Enjoy: Present your Staycation Passport at each location and have them stamp it. The more stamps you have, the more chances you have to win.
Share Your Experience: Don’t forget to share your staycation adventures with us on social media using the hashtag #StaycationPassport. We’d love to see your journey and hear your stories!

Join the Movement

By choosing the Staycation Passport, you’re not just treating yourself to a fantastic local experience – you’re also playing a crucial role in supporting and revitalizing our local economy. Let’s come together to celebrate our community and make this summer a season of discovery and connection.

Get Your Staycation Passport Today and Start Exploring!

Second Annual Celebration Luncheon

Thu, 14 Mar 2024 11:24:25 GMT

Congratulations to all award winners

It was a wonderful celebration as we recognized those in our business community who have made a difference. Special remarks were given by our Mayor Bubba Morrison and Secretary of State Michael Watson. Thanks to our title sponsor Trustmark Bank as well as our other sponsors.

Business of the Year - Hederman Brothers

Ambassador of the Year - Michael Petyak, Oakmont Financial Partners

Volunteer of the Year - Adam Black, First Commercial Bank

Rising Stars - Top 10 Under 40 for 2024 are:

Will Anderson, Community Bank

Lee Balch, Cadence Bank

Lauren Bishop, Origin Bank

Brent Brownlee, Germantown High School

Jessie Campbell, Canvas Salon

Sarah Cook, Parkway Perk

Kristie Eldridge, Pax Hospice

Morgan Pitts, Women's Wellness of Mississippi

Devonte Senter, BankPlus

Stephen Tucker, Gluckstadt Police Department

Grant Montgomery, 2023 President passed the gavel to Jamie Lake, 2024 President for the Gluckstadt Madison Business Alliance.

The Business Alliance was started in May, 2022 and is off to a tremendous start. Our mission is "Growing Business and Strengthening Community" which is at the forefront of all we do. This luncheon helped us celebrate and recognize those that have helped in this mission.

Thanks to our Gold Sponsors: BankPlus, Brunini Law Firm, City of Gluckstadt, Citizens National Bank, Community Bank, Hederman Brothers,Priority One Bank, and Service Specialists. Our Silver Sponsors: Cadence Bank and Origin Bank. Our Bronze Sponsors: eXp Realty/Pinnacle Group, Staffers and Stantec. Your support is vital to the success of our mission!

Land Donated to City for use as a Park

Thu, 14 Mar 2024 11:09:49 GMT

Growing Gluckstadt - A New City Parks is in the Works

GLUCKSTADT, MS The building of a new city takes time and a lot of hard work. There are many needs that go into the process - a city clerk’s office, police department, building & permits department and public works. The city of Gluckstadt has worked at record speed to accomplish all of this all in less than three years.

In doing research to find businesses to come to Gluckstadt, Christi Greenlee, started asking locals what they wanted to see come to the city. “The number one request was a park,” said Greenlee. “This was one of the first times in the 30 plus years in commercial real estate that I felt a passion to be a part. I had my mission and started meeting with Lee Hutchinson and Mr. John Harreld.”

The Hutchinson and Harreld families have been deeply rooted in Gluckstadt since it’s inception with their lineage being traced back to one of the original families - the Schmidt family.

“As the businesses in our community continue to thrive, we have noticed a parallel growth in our population.” said Lee Hutchinson. “With this growth, it has become evident that the residents of Gluckstadt are in need of a park. It is both a necessity and a desire for our community members to have a space where they can relax, unwind, and enjoy the beauty of nature.”

“To fulfill this need, we are delighted to announce that the Hutchinson and Harreld families would like to donate a piece of property for the establishment of a park.” said Hutchinson. “We believe that this park will not only enhance the quality of life for our residents but also attract visitors who will contribute to the vitality of our town.”

The property donated is 20 acres on the west side of Calhoun Station Parkway.

“I thinks it’s for a great cause and opportunity for the City of Gluckstadt,” said John C. Harreld. “As a land owner and developer, I am pleased to help and do,what I can for the city. The leadership in the city has done well.”

“I want to thank the Harreld and Hutchinson families for their generous donation to the City of Gluckstadt.” said Gluckstadt Mayor Walter Morrison. “These families have been here for generations and this donation illustrates their continued dedication to the City. I hope that our citizens will enjoy this park for many years to come.”

“Having a city park will be a huge addition for the city.” said Jayce Powell, Alderman. “The citizens have asked for a green space, place to walk, a park to call their own. We can’t thank Lee Hutchinson, John Harreld, Annette Harreld, Judy Hutchinson enough for their donation of land for a city park and for Christie Greenlee’s help in coordinating everything.”

“We eagerly anticipate the development of plans for this park and are filled with excitement for the future of Gluckstadt.” said Hutchinson. “We envision a place where families can create cherished memories, children can play and explore, and individuals can find solace in the tranquility of their surroundings.”

Firefighter Appreciation Week

Mon, 19 Feb 2024 00:00:51 GMT

Gluckstadt Madison Business Alliance Launches Firefighters Appreciation Week, February 19-23

GLUCKSTADT, February 19, 2024 - The Gluckstadt Madison Business Alliance is excited to announce Firefighters Appreciation Week from February 19 to 23. This dedicated week honors the exceptional bravery and commitment of our local heroes, and the Gluckstadt Mayor and Board have wholeheartedly endorsed a resolution in support of this commendable initiative.

The Business Alliance will be distributing red bows to businesses throughout the city to display on their doors as a visible symbol of gratitude for our firefighters. The red bows serve as a reminder of the sacrifices made by these selfless individuals who risk their lives daily to protect our community.

The Gluckstadt Madison Business Alliance is encouraging businesses and citizens to actively participate in this celebration by expressing their appreciation in various ways. Whether it's a simple thank-you note, a small gesture, or any creative expression of gratitude, every effort counts in recognizing the dedication of our local firefighters.

"Our firefighters are the backbone of our community, and we owe them a debt of gratitude for their unwavering commitment to keeping us safe,” said Elizabeth Tyler, Executive Director of the Business Alliance. “Firefighters Appreciation Week is an opportunity for us to come together as a community and show our heartfelt thanks for their service."

Citizens are encouraged to share their acts of appreciation on social media using the hashtag #GluckstadtHeroes to create a collective expression of gratitude. The Gluckstadt Madison Business Alliance and the City of Gluckstadt are confident that this week of appreciation will foster a sense of community spirit and reinforce the strong bond between our citizens and firefighters.

For more information about Firefighters Appreciation Week events and initiatives, please contact Elizabeth Tyler elizabeth@gluckstadtba.com or 601-218-2054.

About Gluckstadt Madison Business Alliance

The Gluckstadt Madison Business Alliance is a proactive community-driven organization dedicated to promoting local businesses and fostering a strong sense of community in Gluckstadt.

Announcing the Official Kickoff of the 2023 Small Business Season

Tue, 31 Oct 2023 21:45:57 GMT

Everything you need to know about the merriest time of year

The Gluckstadt Madison Business Alliance is delighted to announce the official kickoff of Small BusinessSeason™2023 on November 1st. This grassroots movement aims to make the holiday season a little brighter for our small businesses and the people who love them.

“It hasn’t been an easy year for any of us. With rising costs, fears of inflation, hiring challenges, and so much more, our local businesses need assistance and what better time to support their dreams than at the holidays,” said Elizabeth Tyler, Executive Director of the Gluckstadt Madison Business Alliance. “As part of Small Business Season, we’re encouraging shoppers to support small businesses including retail, dining, entertainment, as well as other goods and services including artisans, authors, makers, service providers, and more.”

Shopping Local Is Kind - When it comes to buying local, we want you to remember the benefits of shopping small are KIND .

K nowledge–local businesses are often staffed by owners or people who have a solid knowledge of their products and services. They will take the time to help you figure out what you want and need as well as answer questions.

I nvestment–$68.00 out of every $100 spent locally stays here.(Restaurants return nearly 79%!) When you shop local, you’re making an investment in our community.

N eighbors–we want to live in a town where we know we can count on one another. Small businesses support our pursuits(by sponsoring things like our children’s teams and field trips).We want to support their dreams as well.

D reams–Gen Y and Z are some of the most entrepreneurial generations since the 1930s. 62%of Gen Y and 75% of Gen Z want to open a business someday. We want them to think of our area as a great place to follow their dreams.

Celebrate Small Business Season with Us

We invite you to set aside a portion of your holiday budget to spend it with our small businesses. From holiday meals to looking your best for the company party, from entertaining out-of-own guests to boarding your pet, from getting your home ready for guests to buying teacher gifts or end-of-year thank you’s, there are so many ways you can support our local business community. Join us as we celebrate Small Business Season, a feel-good celebration of our small businesses and our community’s entrepreneurial spirit.

What in the World Does a Chamber of Commerce Do?

Tue, 19 Sep 2023 13:47:34 GMT

What in the World Does a Chamber of Commerce Do?

If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear?

The chamber of commerce is like the government, right?

No, it keeps track of business complaints.

No, they’re like greeters for the community. Like the Welcome Wagon.

They’re a country club for business people.

They’re the people with the big scissors.

Right?

While we can see why people would say all these things about the chamber, none of those comments are exactly right. And if you’ve ever been a member of a chamber of commerce in another town, that doesn’t mean your experience there will be anything like the one you would have with your next chamber. There are a lot of misconceptions about chambers but we’re here to set the record straight and help you understand exactly what they can do for your business’ and your professional growth.

15 Common Chamber Misconceptions

There’s often some confusion around what a chamber does. That’s likely because the chamber has evolved a lot over the past decades.

How many of these popular misconceptions did you think were true about the chamber?

The chamber is part of the government. It has no affiliation with any government agencies or elected leaders. The chamber may work closely with these groups, but they are not government funded and they are not a government program.
The chamber is for business complaints. It may hear a lot of them and may do its best to mediate the complaints if they involve waring members, but the chamber does not track business complaints in the same way the Better Business Bureau and the Attorney General do.
The chamber is the Welcome Wagon. The chamber is very welcoming, so it makes sense that people think it is the town greeter. But that’s not a title it holds officially (and another business owns that name).
The chamber is a business country club or business fraternity. They both are dues organizations, but the similarities end there. Chamber membership is a great investment in your business. It’s an organization that advocates for you and helps you grow professionally, in addition to being a great place to meet community-minded people.
The chamber has big scissors. Okay, this one is true but it’s not all they do. The chamber hosts ribbon cuttings and so much more.
The chamber is only for big businesses: Chambers support businesses of all sizes, including startups and small enterprises. Their goal is to foster a diverse and thriving business community.
The chamber is all about networking: While networking is a significant component of what most chambers offer (because it’s what many members are looking for when they join), chambers offer much more than just social gatherings. They provide resources, educational opportunities, and community engagement initiatives to support businesses.
The chamber only cares about local businesses: Chambers provide resources that can benefit businesses with local and global reach, such as international trade support and market insights. National chains, franchises, start-ups, long-standing businesses, and everything in between are welcome.
The chamber is all about the membership fees: Some may think chambers exist solely to collect membership fees. While dues contribute to funding activities, chambers are committed to delivering value that surpasses the cost of membership through various services, programs, and benefits. They also advocate on behalf of the entire business community, whether the business is paying them to do so or not.
The chamber is old-fashioned. There is nothing old-fashioned about a successful economy. The chamber supports and promotes supporting local businesses which makes for a more robust local economy.
The chamber is only for business owners: It's not uncommon for professionals who work for companies to think that chambers are only meant for business owners or CEOs. However, chambers provide valuable resources and networking opportunities for employees at all levels, helping them enhance their skills and professional connections. Plus, if your employer is a member, you are a member and can attend all chamber events and programs.
I’ll join the chamber, attend a breakfast mixer, and increase my business revenue exponentially in the time it takes me to drink a cup of coffee. Joining a chamber of commerce doesn't always result in instant financial gains. While networking and exposure opportunities can lead to business growth, the benefits chambers offer may have more long-term impacts, such as improved community relations, professional growth, and/or industry knowledge.
Chamber membership is all the same. Each chamber tailors its offerings to its specific community's needs. Chambers aren’t part of a national chain. They don’t offer the same services. The programs, events, and advocacy efforts of each chamber are customized to the local business environment.
If I can’t go to events, there’s no point in joining. Networking and event attendance can be fun but it’s not the only benefit of membership.
Chamber membership does nothing for E-Commerce or online businesses: Many chambers actively support online businesses by offering digital marketing resources, e-commerce workshops, and guidance on navigating the virtual marketplace.

So how many of those things did you think were true that turned out not to be?

A chamber of commerce is a vibrant hub that brings the business community together. It's a membership organization composed of business professionals and entrepreneurs who collaborate to boost the economic and civic well-being of the community. Whether you're running a startup, leading a well-established enterprise, or just stepping into the business world, your local chamber is a partner in your success.

Historic Day in Gluckstadt!

Thu, 10 Aug 2023 13:11:35 GMT

Groundbreaking Ceremony for Gluckstadt Police Department and Municipal Court

Wednesday, August 9, 2023 marked an historic day for the new City of Gluckstadt. A Groundbreaking Ceremony was held to celebrate the new Gluckstadt Police Department and Municipal Court. Over 100 people were in attendance as they heard from state and local officials. Leading the program was Mayor Walter Morrison. He was followed by Lt. Governor Delbert Hosemann, Speaker of the House Phillip Gunn, State Representative Jill Ford and State Representative Jonathan McMillan. Chief Wendell Watts closed out the program thanking all of those involved and talking about how quickly the department has been formed and the tremendous support he has received from city officials.

Business Alliance donates $6000 to Gluckstadt Police Department

Sun, 11 Jun 2023 13:16:23 GMT

Donation to go toward K9 fund

The Gluckstadt Madison Business Alliance donated $6000 to the Gluckstadt Police Department to go toward the purchase of a Police Dog. Funds were raised at their first Golf Tournament - the Stadt Scramble.

"Our mission is growing business and strengthening community," said Elizabeth Tyler, Executive Director. "With the city being new, we wanted to do something that would benefit the whole community."

Through their involvement with the city, the Business Alliance heard that money

had already been donated toward the purchase of a Police Dog. "This was a perfect fit," said Tyler.

"A K9 plays a very important role in law enforcement," said Gluckstadt Police Chief Wendell Watts. "Being able to start a police department from the ground up is a monumental task, to say the least, but being able to purchase our very first K9 will be a history making event for the City of Gluckstadt's new police department."

"On behalf of the City of Gluckstadt, I want to express my gratitude to the GMBA for its tireless efforts in support of the City, its businesses and residents," said Mayor Walter Morrison. "This donation is a perfect example of a private-public partnership working toward the common good. Thanks to all who made this happen."

Madison County Law Enforcement Appreciation Week 2023

Wed, 12 Apr 2023 10:58:09 GMT

Plans underway for Law Enforcement Appreciation Week

We are excited to collaborate with Madison county economic development and chamber organizations in making plans for our Madison County Law Enforcement Appreciation Week 2023 which will be May 14-20. We invite all to participate in honoring our Law Enforcement heroes! The GMBA will be offering blue bows to businesses to display on their doors during the week. Seated (l to r): Jan Collins, Madison County Business League & Foundation; Chris Chapman, Ridgeland Tourism Commission; Linda Bynum, Ridgeland Chamber of Commerce.

Standing: Amy Cummins, City of Madison; Elizabeth Tyler, Gluckstadt Madison Business Alliance; Kristy Daniels, Priority One Bank; Stacy Hodges, Canton Tourism; Chris Jackson, Canton Chamber of Commerce.

Contact eli zabeth@gluckstadtba.com for more information or to find out how you can become involved!

Congratulations to our 2023 Rising Stars 0 Top 10 Under 40!

Tue, 11 Apr 2023 11:46:50 GMT

2023 Rising Stars

Peyton Brown, Cadence Bank; Houston Cottrell, Gracie Jiu Jitsu Madison; Melanie Greer, EXIT Realty Legacy Group; Lee Hutchinson, Mississippi Tent and Party Rental; Lindsay Kellum, City of Gluckstadt; Austin LaSource, It's Vinyl Y'all; Spencer Mills, Urgivet; Trisha Patel, Signature Smiles of Gluckstadt; Meghan Petyak, Vertical Church; Jeanie Robinson, Lagniappe Gifts.

Rising Stars - Top 10 Under 40

elizabethftyler@gmail.com (Elizabeth Tyler) — Tue, 03 Jan 2023 01:04:26 GMT

Rising Stars - Top 10 Under 40 Nomination Forms Available January 3, 2023

The Gluckstadt Madison Business Alliance is excited to announce "Rising Stars - Top 10 Under 40" for 2023. "We feel that it is important to highlight those up and coming business professionals in our area," said Elizabeth Tyler, Executive Director of the Business Alliance.

"The "Rising Stars - Top 10 Under 40" award is a great opportunity for our local businesses and community to recognize young professionals that go above and beyond," said Grant Montgomery, President of the Business Alliance. "Nominees can be entrepreneurs or employees that have proven their leadership skills to reach the next level in their respective organizations. We are excited about this new honor and look forward to recognizing all of those nominated for this excellent award!"

Applications are available starting January 3rd and will be due on Friday, January 27th. Selections for this year's honorees will be made by a selection committee. You do not have to be a member of the Business Alliance to nominate or be nominated.

Nominees must be living or working in the Gluckstadt/Madison County area and be under 40 years of age as of December 31, 2023. You can find forms on our website under events or email elizabeth@gluckstadtba.com.

It's Small Business Season!

elizabethftyler@gmail.com (Elizabeth Tyler) — Sat, 29 Oct 2022 11:17:19 GMT

From November 1 - December 31st, we're celebrating Small Business Season ™

The Business Alliance is encouraging every person of our community to support friends and neighbors by shopping, dining, and exploring our small businesses.

Small Businesses Are a Big Deal to Gluckstadt!

Small business made up over 60% of all new jobs this year and yet they face many challenges from rising costs to filling vacancies. Plus, according to JP Morgan Chase, “The median small business holds (only) 27 cash buffer days in reserve. Half of all small businesses hold a cash buffer of less than one month. Moreover, 25% of small businesses hold fewer than 13 cash buffer days in reserve.” That means over 50% of small businesses wouldn’t last over a month on their reserves.

They need our help, and we need theirs. On average, $68 of every $100 spent locally stays in our community. Most of us turn to small businesses first when we’re seeking help for our nonprofits, youth activities, and sponsorships. When they thrive, we thrive!

Where you spend your money this holiday season matters.

Support small businesses by patronizing them and/or:

Writing reviews
Referring friends
Checking-in and taking pictures or videos and sharing them on social media when you’re visiting small businesses
Sharing small business posts on social media
Talking about your favorite businesses on social media

Join us and pledge to support local this holiday season. Shopping small can make a big difference.

Ambassador's Launch

Thu, 18 Aug 2022 18:33:56 GMT

Glückstadt Madison Business Alliance Ambassador Luncheon

The Gluckstadt Madison Business Alliance is a tremendous opportunity to get in on the ground floor and become one of the “founding fathers” as we build our new city. On Tuesday, August 17th, Heart to Heart Ministries along with Pot and Paddle hosted our inaugural GMBA Ambassador luncheon. I am so impressed with the mission of Heart to Heart ministry as well as the scrumptious Jambalaya served up by one of our new restaurant options in town. As an ambassador, I hope to form relationships, learn about new businesses, and share information with my readers about what’s going on around town! Communication will help us as together we meet challenges, protect each other, and support one another along the way. Gutentag! . . . and Welcome to your city of Glückstadt.

From the blog of Stephanie Seabrook Gluckstadt Gab. Click here to follow her.

Gluckstadt Fire Department Receives Five Star Service Award

elizabethftyler@gmail.com (Elizabeth Tyler) — Sat, 06 Aug 2022 12:14:43 GMT

Gluckstadt Fire Department

The Gluckstadt Madison Business Alliance was privileged to award the Gluckstadt Fire Department with the “Five Star Service” award, nominated by Business Alliance member Jayce Powell of Bicycle Revolution. “They have and continue to be a big help to the community and to the city,” said Powell, also an Alderman for Gluckstadt. “They are always willing to help and do an excellent job of being professional and serving our citizens and community.”

The City of Gluckstadt recently celebrated one year of incorporation and has been working hard to build city departments. Not only does the Gluckstadt Fire Department put their lives on the line each and every day protecting citizens and bettering our community, they have gone above and beyond the call of duty in helping the city when needed.

“The City of Gluckstadt has no bigger supporters than Chief Davis and all of the firemen at the Gluckstadt Fire Department,” said Mayor Bubba Morrison. “From before the City came into existence and to the present day, every step of the way, we have been able to count on the support of those guys. We can never fully express our gratitude.”

According to City Clerk Lindsay Kellum the Gluckstadt Fire Department has jumped in to help City Hall whenever there has been a need. They have helped with everything from moving desks and furniture to helping City Hall with a gas leak. They have also offered to work on their few days off to help with immediate public works needs throughout the summer.

“These men and women are true public servants, devoted to serving our community and the City when called upon,” said Kellum. “Since incorporation, Chief Davis, Dustin, Nick, and their team have gone above and beyond to assist the city with all its growing needs.”

“This is exactly what we are looking for in the “Five Star Service” award,” said Elizabeth Tyler, Director of the Business Alliance. “We want to recognize those in our community who are going above and beyond their duties and offering excellent customer service.”

Contact elizabeth@gluckstadtba.com for more information.

City of Gluckstadt Hires Two Sergeants

elizabethftyler@gmail.com (Elizabeth Tyler) — Fri, 17 Jun 2022 10:28:44 GMT

Police Department Continues to Grow

The City of Gluckstadt added two sergeants to their police force at Tuesday's Mayor and Board of Aldermen meeting. Cade Rounsaville and David Potvin were sworn in by Mayor Morrison. This addition brings the number to 4 in the Police Department. Police Chief Wendell Watts has plans to have a 10 members of the Police Department by October of this year.

City of Gluckstadt Celebrates One Year Anniversary with Ribbon Cutting for City Hall!

elizabethftyler@gmail.com (Elizabeth Tyler) — Wed, 15 Jun 2022 10:16:58 GMT

Grand Celebration!

The city of Gluckstadt celebrated it's one year anniversary of incorporation with a Ribbon Cutting for the new City Hall. On hand for the celebration were the Mayor, members of the Board of Alderman, state officials, citizens and business owners.

First Ribbon Cutting in the Books!

elizabethftyler@gmail.com (Elizabeth Tyler) — Mon, 06 Jun 2022 10:32:39 GMT

Ribbon Cutting for Heart to Heart Senior Care Center

It was an exciting day for the Gluckstadt Madison Business Alliance as we held our first Ribbon Cutting for Heart to Heart Senior Care Center on May 26th!

Gluckstadt Madison Business Alliance Launches

Fri, 20 May 2022 19:41:25 GMT

Gluckstadt Madison Business Alliance

by Olivia Mars as seen in The Northside Sun 5/18/2022

As of last week, the City of Gluckstadt has its very own chamber of commerce called Gluckstadt Madison Business Alliance, which Director Elizabeth Tyler has been working on since March.

“It is an exciting time with the incorporation of Gluckstadt and growth that the city is experiencing,” Tyler said. “We officially launched the Gluckstadt Madison Business Alliance last week as we mailed out information to all of the businesses of Gluckstadt.”

Tyler said chambers of commerce have been important to businesses and communities for hundreds of years with the first chamber starting in Europe. She said the benefits to a community that has a chamber of commerce are tremendous.

“In 1773, the first American Chamber of Commerce was formed in Charleston, South Carolina,” Tyler said. “Today, there are over 5,000 chambers of commerce. It is a voluntary membership organization that is an interconnected group of businesses and professionals working together to increase local commerce and serve their communities more effectively than can be done individually.”

Tyler said that with a brand new city, she wanted to offer a brand new chamber.

“Our mission is ‘Growing Business and Strengthening Community,’” Tyler said. “We want to be the most trusted source for local information and to reach far and wide in promoting and bringing customers to our member businesses.”

Tyler said there are many benefits to the businesses that choose to become a member of a chamber of commerce, such as the following:

1. Being a part of a network of local businesses with similar community interests and concerns and the ability to interact with like-minded business owners and professionals.

2. Being a member of a team with the goal of increasing global awareness of our community and its commerce, as well as an individual business and service.

3. Through use of technology members can broadcast their business and service both locally and globally.

4. Having access to a public forum for community involvement, education, cultural activities and networking.

5. Being able to contribute to community pride by putting the community on display, promoting activities and events that present members as vibrant and involved.

6. Being listed in our powerful business directory for easy access to other members, but primarily to members of the public who may be looking for a particular business or service.

7. Having access to new technology which expands members web influence, access to information, and the ability to communicate through the internet and the use of mobile devices. This is an important application in today’s economy.

At least 13 businesses in the area are already involved with the Gluckstadt Madison Business Alliance. Tyler said they have already started a networking group called Business Builders and plan to start an ambassadors group.

“Our first Ribbon Cutting will be on May 26 at 4 p.m. for Heart to Heart Senior Care Center,” Tyler said. “We are also working on a meeting for our businesses to meet with the Police Chief, which should be sometime in the month of June.”

To follow along with what the Gluckstadt Madison Business Alliance is up to or learn about how to join, visit their website at https://www.gluckstadtba.com/ or find them on Facebook, Instagram, LinkedIn and Twitter.

Law Enforcement Appreciation

elizabethftyler@gmail.com (Elizabeth Tyler) — Fri, 20 May 2022 10:05:36 GMT

Local Business "Gives Back" to the Community

It is wonderful seeing our community support Law Enforcement and this week was no exception! Business owners Sonia C. Bedi, Rav S. Bedi and partners donated $2500 to the Madison County Sheriff's Office and $2500 to the new Gluckstadt Police Department. "The Madison County Sheriff's Department has done an excellent job serving the city of Gluckstadt, " said Rav S. Bedi. "We look forward to working with the new police chief and assistant chief who are focused on maintaining the safety of residents and business owners in the area. " Thank you so much to the Bedi's and partners for your support of our Law Enforcement as well as the city.

City of Gluckstadt Launches City App

elizabethftyler@gmail.com (Elizabeth Tyler) — Tue, 17 May 2022 09:33:17 GMT

Gluckstadt on the Go

The City of Gluckstadt has introduced their new App - "Gluckstadt on the Go" which has been a work in progress since late February. The new app will provide citizens and businesses with a wealth of information including:

History
Elected Officials
City Departments
Board Meetings
Businesses
Report an Issue feature
City Calendar
Community
Latest News
Weather

Through the app, citizens will have access to important information with concern to their local government, including access to meeting minutes, ordinances, resolutions, forms, policies and procedures. Additionally, users will have the ability to view and download departmental forms, as well as submit questions or report issues to city departments. The app also functions as a 311 service, giving the city administration the ability to push notifications to citizens in real time concerning issues like road closures, severe weather, or reminders for upcoming board meetings and community events.

Gluckstadt on the Go highlights our local businesses, as it is a one stop shop for finding information on all businesses located within Gluckstadt; business owners are able to utilize the app to promote their products and services, as well as detail information such as location, contact information and hours of operation. Additionally, for visitors, the app provides information on area schools, neighborhoods, churches, as well as metro-area activities such as museums, local hiking or walking trails, camping, boating, children’s activities and more.

The app is free to download from any cellular app store. All citizens and business owners are encouraged to download the “Gluckstadt on the Go” app (and allow push notifications) so they can stay up to date with city news!

Gluckstadt Police Department Continues to Build

elizabethftyler@gmail.com (Elizabeth Tyler) — Sat, 14 May 2022 11:34:14 GMT

New Assistant Chief Barry Hale Sworn In

The Gluckstadt Mayor and Board of Alderman voted to approve the hiring of Assistant Chief, Barry Hale. Hale meets all the qualifications for the position of Assistant Chief through the Mississippi Board of Standards and Training. He has a Bachelor’s Degree in Criminal Justice with a minor in Spanish from the University of Southern Mississippi. He has over 20 years of experience with the Jackson Police Department. He started his career in 2002 as a patrolman at Precinct 4. He achieved the rank of Sergeant and served as Sergeant over numerous Precinct shifts, the Narcotics Division, the Detective Division, and the Dart Unit. He then achieved the rank of Commander which included the Downtown Patrol, Traffic Division, Special Operations, DART (Direct Action Response Team), and served over Precinct 2.

"We are in the process of hiring 3 more officers for the rank of Sergeant" said Gluckstadt Police Chief Wendell Watts. "They have only been extended a contingent job offer by the Board of Alderman conditioned on the passing of a drug screen, background check, psychological profile, and polygraph examination."

Police Chief Watts presented items to the Board that are necessary to run a Police Department. They voted to purchase vehicles on the state contract at a price set by the State of Mississippi through its Department of Finance and Administration. The vehicles are Dodge Durango’s, and are being sold to us by Mac Haik, under state contract the cost is $30,699 each.

The Department is purchasing uniforms and equipment to outfit each officer. They are also purchasing body cameras for officers which will be purchased over a five-year period. The department is also purchasing a fingerprint and booking machine for the police department to process prisoners.

"I am extremely excited in the direction in which we are headed," said Watts. "We are on track to getting officers out on the street. The equipment and items that were approved by the Mayor and Board of Alderman for purchase will help aid the officers being hired in getting out to serve and protect the community. We are on track to making this department one of the best in the state of Mississippi and in the nation."

Law Enforcement Appreciation Week

elizabethftyler@gmail.com (Elizabeth Tyler) — Tue, 19 Apr 2022 10:03:59 GMT

May 11-17

Gluckstadt will join the other municipalities in Madison County in recognizing May 11-17 as Law Enforcement Appreciation Week. The Board of Mayor and Aldermen signed a proclamation at their April Meeting. The Gluckstadt Madison Business Alliance will have blue bows available to businesses to display on their doors during the week. Contact info@gluckstadtba.com to reserve your bow.

Gluckstadt Logo, Seal Selected

elizabethftyler@gmail.com (Elizabeth Tyler) — Tue, 19 Apr 2022 09:32:50 GMT